Be careful there. Some of the photo's on the 365 site are clearly knockoffs (just look at the touch buttons on the first photo and compare with the third and you will see what I mean). That doesn't necessarily mean they are selling knockoffs but it doesn't give me confidence.
I've spoken with several people who ordered from 365 and they didn't trust it either but eventually they got a track number and their phone arrived. If it this would be a scam they wouldn't have this limited quantity don't you think? Also their pictures are just copy and past from google, etc. don't judge it by it's appearance. And you can pay with paypal, so I guess it's safe. It almost looks like I'm advertising for them though.
I understand what you are saying and I am glad people haven't been ripped off. At the end of the day it boils down to who you are prepared to trust and what protection you have should things go wrong. Certainly, using paypal is one way of reducing the risk. And if other people can verify the supplier being sound then so much the better.